Foundation 10 is a collection of great food and great people in Palm Springs, California. Cheeky’s, Birba and Alcazar are based in the north end of Palm Springs while Mr. Lyons is the newest addition to the south end. We’re three restaurants and a hotel— and an incomparable experience.

Owned by local chef, restaurateur and hotelier Tara Lazar, Foundation 10 is an adventurous group. We are inspired by people, food, drink, art, music, design and travel. With Cheeky’s, Birba, Mr. Lyons and Alcazar, we like to think we’ve struck the perfect balance: foodies and non-foodies, young creatives and old school traditionalists, jet setters and homebodies, Palm Springs natives and urban dwellers just dipping in for a weekend escape. This diversity inspires us to curate an eclectic and unforgettable experience you’ll enjoy from start to finish. Get inspired, here.

Hotels & Hospitality

Restaurants

F10 Creative

F10 Creative's headquarters in Palm Springs, CA, United States

Tara Lazar

Brittany Borchard

George Roberts-Santos

This department manages sales activities and catering services to enhance client experiences and drive revenue.

Sales and Catering

This department focuses on recruiting, hiring, and developing talent to meet the organization's workforce needs.

F10 Creative

Org chart

Teams

Sales and Catering

Talent Acquisition

Offices

F10 Creative

Org chart

Teams

Sales and Catering

Talent Acquisition

Offices

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