Tricia Manning-Smith

Tricia Manning-Smith is an accomplished storytelling and marketing professional with extensive experience in leading narrative development and brand storytelling. Currently serving as the Experiential Storytelling Lead at F5, Tricia oversees experiential programs and storytelling initiatives. Previously, Tricia held significant roles at SAP from 2016 to 2023, including Senior Director of Global Marketing, where Tricia specialized in human-first customer storytelling and relationship building with executive-level stakeholders. Additional experience includes serving as a Senior Director at SAP Concur, focusing on global marketing and brand strategy, and a Senior Manager for Executive Communications at Microsoft. Tricia began a notable career in journalism as an anchor and on-air reporter for various television networks from 1992 to 2013, recognized for excellence in live news reporting. Tricia holds a Bachelor of Arts degree in Communications from Wheaton College.