Heather Allen

Heather joined Faction in 2022. She owns all aspects of marketing, including go-to-market strategy, demand generation, ABM campaigns, channel marketing, and sales enablement. Heather has an extensive, 20+ year career in B2B and channel marketing across cloud computing, networking and cybersecurity. She has spearheaded the creation of partner development programs, led growth marketing initiatives, and fueled pipeline development through integrated sales and marketing campaigns.