Luis Francisco Castellanos Vasques

Luis Francisco Castellanos Vasques is a seasoned professional with extensive experience in web analytics, pricing strategies, and digital transformation. Currently serving as a Senior Web Analytics Analyst at Falabella Retail S.A. since June 2022, Luis focuses on understanding customer behavior to enhance user experiences and conversion rates. Previously, Luis held roles at NielsenIQ as a Price & Promotion Modelling Analyst and Senior Analyst, contributing to pricing strategies through comprehensive data analysis. With prior experience at Apex America developing digital transformation models and at Protela S.A. improving logistics processes, Luis has demonstrated a strong ability to drive efficiency and generate actionable insights across various sectors. Luis holds a Master’s in Business Intelligence Analytics and several certifications in Scrum methodologies.