Paula Singh Atal

Paula Singh Atal is a skilled Product Manager with a background in marketing and product strategy, currently working at Falabella Retail since October 2023. In this role, Paula manages the digital planning and implementation of marketing campaigns, coordinating with various sectors such as digital media, analytics, and customer intelligence. Previously, Paula served as Product Manager of Product and Marketing at Fpay, where responsibilities included overseeing action plans to achieve commercial goals and collaborating with the commercial team on promotional campaigns. Earlier experience includes a Marketing Engineer internship at Cervecería Austral S.A., a Commercial Executive position at Banco BICE, and a Marketing Assistant role at Utilitas Ltda. Paula holds a Master of Science in Administration and Strategy and a degree in Commercial Engineering from Universidad Adolfo Ibáñez, complemented by an International Baccalaureate from Craighouse School.