Yueh-Zhen Yang

Yueh-Zhen Yang is a seasoned project manager and business analyst with experience at FamilyMart Co., Ltd., where notable achievements include developing data-driven marketing strategies that achieved a 70% click-to-purchase rate and implementing a customer reactivation strategy that increased monthly sales by 16%. Previous roles include market researcher at Kantar, where data interpretation contributed to brand strategy for Fortune 500 FMCG companies, and product manager at 大成長城企業股份有限公司, focusing on channel strategy and new product development. In earlier positions, Yueh-Zhen Yang honed analytical skills as a market research analyst at PwC and demonstrated leadership as Chair of the Activities Department of Student Government at National Chung Hsing University. Educational qualifications include an MBA from the University of Melbourne and a Master of Arts in strategic marketing management from the International School of Management in Germany.