Orlando Ashford

As Chief People Officer of Fanatics, Orlando manages global human resources for the company and directly oversees the HR team within Fanatics Holdings. He works closely with the three distinct businesses across Fanatics’ digital sports platform - Commerce, Collectibles and Betting & Gaming, and oversees culture, talent development, corporate communications, corporate social responsibility, total rewards, and HR infrastructure, strategy, policies, and operations. In addition to his role as CPO, Orlando has a focus on expanding and advancing efforts across Fanatics’ principles of IDEA (Inclusion, Diversity, Equality, Advocacy) as well as energizing philanthropic initiatives throughout the global workforce, including oversight of the Fanatics Foundation.

Prior to joining Fanatics, Orlando was a Strategic Advisor to Sycamore Partners, a private equity company specializing in retail and consumer investment, where he served as a thought leader, confidant, and coach to senior executives on human capital and business issues with the Board, C-suite, and HR functions. Orlando has held senior level HR roles with several Fortune 500 companies, including Marsh & McLennan Companies, The Coca-Cola Company, and Motorola, Inc., and previously served as President of the Holland America Cruise Line.