Jennifer Lam

Director Of Analytics at FanDuel

Jennifer Lam has a diverse work experience spanning various roles and companies. Jennifer started their career in 2013 as a Client Services Intern at Amnesia Razorfish. Jennifer then joined Agency M as a M Grad Intern, gaining experience in media terminology and practices. In 2014, they worked at Agency M Australia as a Search Coordinator and later as a Search Consultant. Jennifer then moved to Sportsbet, where they held positions as a Paid Search Executive, Paid Search Specialist, and Snr Search & Performance Specialist from 2015 to 2019. Jennifer joined FanDuel in 2019 and held roles as Commercial Acquisition Manager, Head of Acquisition at TVG, Director of Growth in Racing, and is currently serving as the Director of Analytics.

Jennifer Lam completed their Bachelor of Commerce (B.Com.) with Bachelor of Arts in Marketing and Media at Macquarie University from 2010 to 2013. Jennifer also attended The University of British Columbia in 2012. Before their university education, they attended North Sydney Girls High School from 2004 to 2009. Jennifer has additional certifications such as Kenshoo Search Pro from Kenshoo in 2015, Google Analytics from Google in 2014, Google Adwords Advanced Search from Google in 2014, and Google Adwords Fundamentals in 2013.

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Timeline

  • Director Of Analytics

    September, 2021 - present

  • Director Of Growth, Racing

    February, 2020

  • Head Of Acquisition, TVG

    July, 2019

  • Commerical Acquisition Manager, TVG

    January, 2019