Jude Mbithi

Jude Mbithi is a seasoned professional in sales operations and commercial efficiency, currently serving as Sales Operations Manager at Farmer's Choice Limited since July 2023. Previously, at Copia Global, Jude held the position of Sales Operations Director for East Africa, achieving a 69% improvement in commercial resource productivity, and earlier served as Head of Sales Operations. Jude's tenure at Coca Cola Beverages Africa included roles such as RTM and Distributor Development Manager and Market Insights Manager, focusing on route-to-market strategies and consumer insights. With a foundation in data analysis from Sunesis Consulting Limited and business development at My IT Provider Ltd, Jude holds a Bachelor's degree in Marketing and Finance from Strathmore University and a degree in Computer Technology, Software Engineering from Jomo Kenyatta University of Agriculture and Technology.