Susan Weenink Camilleri

Ms Susan Weenink Camilleri joined the Farsons Group in 1982 originally employed as an accounts clerk within the Finance department. The 10 years she spent working within this section gave her a solid grounding across all areas of operation within the Brewery, with a particular focus on management accounting and sales forecasting. In 1991 she joined the Marketing Department initially as Market Research Officer eventually taking up responsibilities of brand management and spent a number of years overseeing the implementation of marketing plans of a number of brands within the company’s portfolio from both the beer and soft drinks categories. This was followed by a number of appointments within the Marketing Business Unit of the Company leading to her appointment as Head of Marketing and Communications in 2010.Originally a finance student, over the years Ms Weenink has participated in a number of specialised international conferences focused on the beverage industry, with a particular focus on marketing, and has been instrumental in managing the more recent transition from traditional marketing to digital marketing focussing on the use of social media. She has gained expertise in many areas of the Company’s operations and sits on a number of internal boards.