Min Jia Yan

Min Jia Yan is a seasoned brand manager with extensive experience in brand management across multiple sectors, including tea, coffee, and skincare. Currently serving as Brand Manager at POKKA PTE LTD since November 2022, notable prior roles include Assistant Brand Manager at Nestlé, where successful campaigns included the Spring Sakura and Holiday Festive Campaigns. Min Jia Yan also contributed to launching various products during tenure at MANDOM CORPORATION, overseeing campaigns for brands like Bifesta and Baby Veil. A strong marketing foundation was developed through diverse experiences, including a marketing strategy role with Singapore Association for Mental Health and internships with the Singapore Tourism Board and Estée Lauder. Educational credentials include a Bachelor’s Degree in Marketing and Finance from the National University of Singapore.