Ben L. Campbell has a diverse work experience in marketing and customer experience strategy. Ben L. currently holds the position of VP of Marketing, Enterprise Customer Experience Strategy at Fay Financial, where they analyze customer acquisition, retention, and cross-promotion strategies. Prior to this role, they worked as the Marketing Director for Real Estate Services at the same company.
Before joining Fay Financial, Ben held positions at KB Home and Meritage Homes as a Regional Director of Marketing and a Regional Marketing Manager, respectively. In these roles, they managed advertising budgets, implemented successful marketing strategies, and collaborated with senior leadership teams to ensure the timely opening of new communities.
Ben also has experience in the hospitality industry, having worked as a Marketing/Kitchen Manager at Sugar Shack Sports Grill. Additionally, they worked in the printing and graphic industry as a Marketing Sales Representative at Prisma Graphic Corporation and as the Director of Sales & Marketing at Bold Impressions.
Furthermore, Ben gained valuable experience in the field of sports marketing during their time at Northwest Missouri State University, where they served as the Men's Basketball Promotions Manager. In this role, they planned and implemented promotions, improved game day atmospheres, and fulfilled sponsorship contracts.
Overall, Ben L. Campbell has a comprehensive background in marketing, customer experience strategy, and promotions, with a focus on driving business development and achieving organizational goals.
Ben L. Campbell, PCM®, CDMP attended Northwest Missouri State University from 2003 to 2008, where they obtained a Bachelor's degree in Business Management and Marketing.
In addition to their formal education, Ben L. Campbell, PCM®, CDMP has pursued multiple certifications to enhance their skills and knowledge. Ben L. completed several courses at the Google Digital Academy (Skillshop), including Google Tag Manager Fundamentals, Getting Started with Google Analytics 360, Google Analytics for Power Users, Advanced Google Analytics, Google Analytics for Beginners, Campaign Manager Certification, and Google Analytics Individual Qualification. Moreover, they obtained the Certified Digital Marketing Professional credential from the Digital Marketing Institute and the Professional Certified Marketer in Digital Marketing (PCM) designation from the American Marketing Association.
January, 2023 - present
March, 2021
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Senior Director – North America Sales Strategy, Planning & Operations at Dell Technologies
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