Stuart McDonald

Strategic Planner at FCB Chicago

Stuart McDonald has had several diverse work experiences. Stuart started their career as a Regenerative Medicine Technician at the Steadman Philippon Research Institute, where they conducted clinical research on rehabilitating orthopedic injuries. Stuart then moved on to Nielsen, where they worked as a Marketing Neurophysiologist and Analyst, managing neuromarketing research projects and analyzing data to optimize marketing programs for Fortune 500 companies. Stuart's next role was as a Graduate Consultant at The Marketing Store, where they led a team in reimagining McDonald's e-commerce merchandise platform, aiming to increase sales and brand awareness. Currently, Stuart is working as a Strategic Planner at FCB Chicago, utilizing their expertise to develop strategic plans for clients.

Stuart McDonald holds a Master of Science (MS) degree in Integrated Marketing Communications from Northwestern University, which they obtained from 2021 to 2022. Prior to that, they completed their undergraduate studies at the University of Chicago from 2015 to 2019, earning two Bachelor of Arts (BA) degrees. The first BA degree was in Neuroscience, while the second was in Psychology. In addition to their formal education, Stuart has obtained various certifications, including Advanced Google Analytics from Google, Hubspot Content Marketing from HubSpot, Life & Health Insurance License - Illinois from the Illinois Department of Insurance, and Hootsuite Social Marketing from Hootsuite.

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Timeline

  • Strategic Planner

    February, 2023 - present