Caelan Dillon CMktr ACIM

Head Of Marketing at Feefo

Caelan Dillon is an experienced marketing professional with a proven track record. They have held various roles in multiple companies, showcasing their diverse skill set.

Starting in 2015, Caelan worked as a Marketing Account Manager at Mouse Marketing, a B2B direct marketing agency. In this role, they were responsible for planning and executing integrated multi-channel marketing campaigns for SME clients.

In 2017, Caelan joined Really B2B as an Email Marketing Manager and later became a Senior Marketing Account Executive. They played a key role in managing and delivering B2B marketing campaigns for clients such as Karcher, Toshiba TEC, Maxxia Group, Evolve Architecture, and Hi-Level Mezzanines. Additionally, they were involved in strategic planning and renewal of client campaigns.

Moving on to West Design Products in 2019, Caelan became a Marketing Manager for the global manufacturer, importer, distributor, and wholesaler. They oversaw the complete overhaul of the company's positioning, messaging, and value proposition. They also conducted customer analysis and research to identify new growth markets and launched two new websites. Additionally, they implemented internal marketing and sales lead management processes to increase conversion rates.

In 2020, Caelan joined Direct Tool Company Ltd (DTC) as a Marketing Manager, where they managed marketing activities for the company.

Most recently, Caelan worked at Waterscan as a Marketing Manager. They delivered a transformational change in the company's marketing approach, adopting a proactive customer-centric strategy. Their responsibilities included planning and executing an omnichannel demand generation strategy, managing various marketing channels, developing and delivering an ABM program, and organizing customer events.

Currently, Caelan is working at Feefo as a Senior Communications Marketing Manager, although no end date is specified.

Overall, Caelan Dillon has accumulated valuable experience in marketing management, strategic planning, campaign execution, customer analysis, branding, and lead generation throughout their career.

Caelan Dillon CMktr ACIM has a diverse education history in the field of marketing. In 2018, Caelan completed the Marketing Week Mini MBA with Mark Ritson, earning a Mini MBA in Marketing. Prior to that, Caelan attended Peter Symonds College, where they obtained an A-Level qualification. Additionally, Caelan studied at Kings' School, Winchester and obtained a GCSE qualification.

To further enhance their marketing knowledge, Caelan has pursued various certifications. In 2019, Caelan obtained certifications in Content Marketing and Inbound Marketing from HubSpot, as well as a certification in Paid Social Media from Econsultancy. In 2020, Caelan achieved two certifications from Google, including the Google Analytics Individual Qualification and Advanced Google Analytics. In 2019, Caelan also completed The Fundamentals of Digital Marketing certification provided by Google. Caelan's education in digital marketing is further supported by their completion of the Level 3 Diploma in Digital Marketing from City & Guilds, although specific details regarding the completion date are not available.

More recently, in 2020 and 2021, Caelan completed the CIM Diploma in Professional Marketing (L6) from CIM | The Chartered Institute of Marketing.

Overall, Caelan Dillon CMktr ACIM has a strong educational background with a focus on marketing, including a Mini MBA in Marketing, various certifications, and completion of the CIM Diploma in Professional Marketing (L6).

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Timeline

  • Head Of Marketing

    May 1, 2024 - present

  • Senior Communications Marketing Manager

    May, 2022