Lauren Ulrey

Lauren Ulrey is an accomplished marketing executive with a diverse background in various industries. Currently serving as Vice President of Marketing at Feetures, Lauren has previously held notable roles, including Vice President of Marketing, eCommerce & Digital Services for North America at Husqvarna Group, overseeing a significant portfolio of residential products valued at $800MM. Lauren's expertise extends to brand development, product marketing, and consumer engagement, with prior experience as Vice President of CPG Marketing at Krispy Kreme, where strategic initiatives for grocery products were implemented. Additionally, Lauren held leadership positions at Snyder's-Lance, Inc., leading marketing efforts for brands such as Cape Cod Potato Chips, and founded Bridal Brokerage. Lauren has an MBA from the University of Virginia Darden School of Business and undergraduate studies at the University of Maryland.