Matt McWhinnie

Matt McWhinnie is an accomplished marketing professional with extensive experience at Fenwick, where contributions span from 1999 to the present. Currently serving as Brand & Activity Manager, Matt excels in crafting innovative campaigns and partnerships that enhance brand visibility and customer engagement across multiple platforms. Highlights include founding the Fenwick Christmas Window Launch event and conceptualizing unique promotions such as the circus show for the store's 140th anniversary. Previous roles include Marketing Manager, where success in launching the pioneering Santa on the Roof experience and collaborating with Barbour on the Fenwick Rooftop Cinema was achieved. Matt's career began as Toy Buyer, managing a flagship department with a focus on product selection and strategic sales. Academic credentials include a BA in History from Durham University and further education at Northumbria University and Stamford School.