Sara Lieberman

Sara Lieberman is an experienced brand and category management professional with a strong background in consumer goods and retail. Currently serving as a Brand Manager at Ferrara since November 2018, Sara has held several key positions within the company, including Senior Associate Brand Manager for brands like NERDS and Funables. Prior to Ferrara, Sara worked at MillerCoors as a Category Management Analyst, focusing on insights generation and strategic planning for grocery and drug channels. Additional experience includes roles as Associate Category Manager at Walgreens, where Sara managed significant grocery categories, and various positions at Target, including SWAT Expert and Senior Business Analyst in Merchandise Planning. Sara began their career with internships in corporate communications and marketing. Sara holds a degree in Organizational Studies, Communications, Marketing, Advertising, PR, and Branding from the University of Michigan.