Katie Persichilli

Katie Persichilli currently serves as the Head of Brand Development at Ferrari, a position held since September 2023. Prior to this role, Katie was with Mekanism from November 2020 to September 2023, taking on responsibilities as both Group Brand Director and Global Brand Director, contributing to projects for brands like Lenovo Gaming and PepsiCo. Katie's previous experience includes serving as Account Director at JOAN Creative, where brand strategy for Virgin Hotels was a focus, and Senior Brand Manager at COLLINS, overseeing rebranding efforts for various fashion brands. At Mother New York, Katie worked on partnership strategies and campaign development for Target and other clients. Additionally, Katie held editorial leadership roles at SPEAK Magazine. Educational background includes a BA in Communications from the State University of New York Cortland.