Daselly De Freitas, MBA, serves as the Director of North America Marketing at Harley-Davidson Motor Company since February 2021, focusing on customer-led, data-driven marketing initiatives and dealer programs across the USA and Canada. Prior experience includes the role of Associate Director of Global Channel Marketing at Kohler Co., where Daselly led strategic global marketing plans for shower and faucet categories. Daselly's earlier tenure at Life Fitness involved various marketing management positions, emphasizing channel marketing, global product launches, and integrated communications. Educational qualifications include an MBA from The University of Chicago Booth School of Business and a Bachelor of Arts in Communications from UCAB - Universidad Católica Andrés Bello.
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