Alexander Parker

Alexander Parker is a Senior Business Intelligence Manager at Ferrero, leading the market, competitive, and consumer intelligence initiatives since March 2013. Roles have included UK Senior Insight Manager and UK Insight Manager, focusing on brands such as Tic Tac and Kinder Bueno. Expertise encompasses designing research to meet marketing needs, ensuring consumer voice integration, and developing strategic marketing insights, while also managing relationships with stakeholders and overseeing junior team members. Prior experience includes serving as Research Manager at Ipsos MORI, managing comprehensive research projects for various FMCG clients. Alexander holds a BA Joint Honours in History and Italian Studies from the University of Birmingham and has studied at the Università di Bologna.