Daniela Bodescu

Consumer & Shopper Understanding Lead, Mainstream Chocolate Brands Portfolio at Ferrero

Daniela Bodescu, MBA, currently serves as the Consumer & Shopper Understanding Lead for Ferrero, focusing on the Mainstream Chocolate Brands Portfolio, where responsibilities include delivering insights to enhance brands such as Kinder Joy, Kinder Bueno, and Butterfinger. Prior to this role, Daniela held various positions in industry-leading companies, including Consumer Insights Lead at Nestlé Waters and Global Consumer Insights Manager at Colgate-Palmolive. Daniela's career began at Kraft Foods North America as a Consumer Insights & Strategy Manager. Daniela holds an MBA in Marketing from Pace University's Lubin School of Business and a Bachelor's degree in International Business and Economics from Academia de Studii Economice din București.

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