Alex Cruz

Alex Cruz is a seasoned executive with extensive experience in leadership and advisory roles across various industries. Currently serving as Vice Chairman and Board Member at WestJet, Executive Chairman at PortAventura World, and an investor, board member, and advisor at Fetcherr Ltd, Alex also contributes to mothers2mothers as a member of the Corporate Advisory. As an Associate Professor at IESE Business School since 2009, Alex imparts knowledge in marketing for advanced programmes. Previous significant positions include Chairman of the Board and CEO at British Airways, as well as roles at Goldcar Rental and ESADE Business & Law School. Alex holds a Master's degree in Industrial Engineering from The Ohio State University and a Bachelor's degree in Computer Integrated Manufacturing from Central Michigan University, complemented by an Executive Education Program at SMU Cox School of Business.