Chad Higinbotham

Chad Higinbotham has a diverse work experience spanning over two decades. Chad started their career as a Web Designer at iVillage in 1998 and later worked as a Senior Designer at Delirium Inc., where they handled various responsibilities including UI and interaction design, animation, front-end web and Flash development. In 2001, they became the Owner and Art Director at Shifting Planet, a position they held until 2007.

From 2005 to 2010, Chad worked at MTV Networks, where they progressively advanced from being a Senior Interaction Designer to an Interaction Art Director and eventually a Creative & UX Director. During their time at MTV, they oversaw the creative and product design for MTV dot-com properties and played a significant role in relaunching the video player UI/UX.

Chad then joined Victoria's Secret in 2010, initially as a Senior Art Director and subsequently as a Creative Director - UX Design. Chad led a multi-disciplinary team and provided strategic direction for product launches and major brand events. Chad also managed cross-platform initiatives and recruited, managed, and mentored design teams.

In 2017, Chad started working at L Brands as a Director of Product Design, where they were responsible for the digital product teams of Victoria's Secret Lingerie, Beauty, and PINK brands. Chad excelled in defining and executing new cross-platform features and capabilities, as well as managing and mentoring their direct reports.

Chad was then self-employed as an Independent Design Consultant for Digital Products & UX from 2020 to 2021. Chad provided consulting services for various clients in this role.

From 2021 to 2022, Chad joined Wayfair as an Associate Director of Product Design. Chad led the Experience Design and served as the Principal Product Designer for Wayfair Watch, an on-demand and livestream video-commerce app. Chad developed a long-term vision for a customer-creator ecosystem and successfully launched an MVP for an on-demand video shopping platform.

Currently, Chad works at FEVO as the VP, Head of Product Design, a position they took on in 2023.

Chad Higinbotham has a diverse education history in the fields of photojournalism, graphic design, and cultural anthropology. Chad attended the International Center of Photography School, where they focused on photojournalism. Next, Chad attended the School of Visual Arts, where they pursued graphic design. Finally, they enrolled at the University of Colorado Boulder, where they obtained a Bachelor of Arts degree in Cultural Anthropology. In addition to their formal education, Chad has also obtained several certifications in various areas, including design thinking, customer experience, remote workshop creation, journey mapping, and data intelligence. These certifications were obtained through LinkedIn, with the most recent certifications obtained in March 2021.