Marketing and Brand Management

The Marketing and Brand Management team at FICOSOTA is responsible for developing and executing strategies that enhance the visibility and appeal of the company's diverse product offerings in home and personal care, tissue, and snack food. Comprising experts in digital marketing, brand management, and trade marketing, the team focuses on understanding customer preferences, fostering brand innovation, and driving growth across various European markets. They collaborate to ensure that FICOSOTA's offerings are aligned with consumer needs while maintaining a balance between tradition and innovation, ultimately striving for customer satisfaction and brand loyalty.