Alan Zrado

Director of Global Sales at Fidel API

Alan Zrado has a diverse work experience spanning over ten years. Alan is currently the Director of Global Sales at Fidel API since January 2022. In this role, they oversee sales operations on a global scale. Prior to this, they served as the Director of Sales - North America at Fidel API from January 2019 to December 2021, where they successfully led business development and sales in the region. Notable clients during their tenure include Google and Royal Bank of Canada.

Before joining Fidel API, Alan worked at News Corp Australia as the GM, Data Commercialisation from October 2017 to May 2018. In this newly-formed transformation role, they were responsible for building a data business, developing the data strategy, and cultivating commercial partnerships.

Alan also held a position at Quantium as the VP / Business Development Lead - Financial Services from April 2017 to August 2017. During their time there, they played a pivotal role in the company's North American expansion, focusing on selling to enterprise clients in the financial services sector.

Prior to that, Alan joined Cardlytics in 2013, holding two roles. First, as the Head of Bank Partnerships from April 2015 to January 2017, they led successful partnerships with major UK banks, such as Lloyds Bank and Santander, while achieving revenue and customer success targets. Second, as the Senior Director, Bank Partnerships from June 2013 to March 2015, Alan played a crucial role in launching the company's first international bank partnerships.

Alan'searlier work experience includes being a Senior Manager at Aeroplan from December 2010 to June 2013, where they led the American Express Partnership, driving revenue growth through co-brand credit card acquisitions. Alan was responsible for various aspects of the partnership, such as joint business planning, financial analysis, marketing strategy, and contract negotiations.

Finally, Alan started their career at Hudson's Bay Company as the Manager of the HBC Rewards Loyalty Program from May 2008 to December 2010. In this role, they managed the program operations, including partnership with the AIR MILES loyalty program, and was recognized for their expertise in loyalty offers and operational excellence.

Overall, Alan Zrado has expertise and accomplishments in sales, business development, data commercialization, and partnership management across various industries, including technology, media, and loyalty programs.

Alan Zrado completed a Bachelor of Commerce degree at the University of Toronto - Rotman School of Management. Prior to that, they attended TFS - Canada's International School (Toronto French School), but no degree or field of study was specified.

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Previous companies

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Peers

Timeline

  • Director of Global Sales

    January, 2022 - present

  • Director of Sales - North America

    January, 2019

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