Fidelity Marketing
Maria Puga Garcia is an experienced marketing professional with a robust background in product management and brand strategy across several international companies. Currently serving as Head de Producto at Fidelity Marketing since July 2025, Maria previously held various positions at Kimberly-Clark, including Brand Manager for Latin America and Marketing Activation Manager for Central America, where Maria successfully led market growth initiatives. Prior experiences include roles at Essity as Regional Marketing Coordinator, at Sandler Training as Associate Consultant & Coach, at SC Johnson & Son Mexico as Customer Marketing Manager, and at DIAGEO Mexico in various marketing and sales positions. Maria's educational qualifications include an MBA from Universitat Politècnica de Catalunya and a degree in Marketing from Tecnológico de Monterrey, along with studies in French at Université de Tours.
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Fidelity Marketing
Descripción de la empresa: En Fidelity Marketing nos hemos posicionado como el proveedor líder de soluciones en programas de relacionamiento, lealtad y beneficios en Latinoamérica. Desarrollamos relaciones duraderas y rentables con nuestros clientes, ofreciendo estrategias integrales de lealtad que combinan tecnología, socios estratégicos, experiencia, servicio y talento para el beneficio de sus marcas y consumidores. Ideamos soluciones que cubren todas las etapas del ciclo de vida del cliente, enfocadas en adquirir, incentivar, retener y reactivarlos. Descrição da empresa: Na Fidelity Marketing nos posicionamos-nos como o principal fornecedor de soluções em programas de relacionamento, lealdade e benefícios na América Latina. Desenvolvemos relações duradoras e rentáveis com nossos clientes, oferecendo estratégias de fidelidade que combinam tecnologia, parceiros estratégicos, experiência, serviço e talento para o benefício de suas marcas e consumidores. Criamos soluções focadas em todas as etapas do ciclo de vida do cliente com foco na aquisição, incentivo, retenção e reativação. Company description: At Fidelity Marketing we have positioned ourselves as the leading provider of solutions for customer relationship, loyalty and benefits programs in Latin America. We develop lasting and profitable relationships with our clients, offering comprehensive loyalty strategies that combine technology, strategic partners, experience, service and talent for the benefit of their brands and consumers. We generate solutions for every phase of the customer’s life cycle focused on acquiring, incentivizing, retaining and reactivating them.