Adam Cole

Adam Cole has extensive experience in the beverage industry, currently serving as a Chain Account Manager for FIFCO USA since April 2018, where responsibilities include managing top chain accounts in the on-premise channel and developing sales programs to enhance brand awareness. Prior to this, Adam held various roles at North American Breweries, Inc. from June 2009 to April 2018, including Regional On-Premise Manager, where leadership of a team of six Retail Account Specialists contributed to driving on-premise sales, and Associate Brand Manager for the Labatt Brand Family, focusing on market expansion. Adam's earlier roles included Retail Account Manager and Marketing Operations Manager, emphasizing account management and support for brand initiatives. Academic credentials include an M.B.A. in Marketing from Canisius University and a Bachelor's degree in Marketing from the University at Buffalo School of Management.