Sara-Lee Been

Sara-Lee Been is an experienced professional in market research and consulting, currently serving as Director of Consulting, Research Director, and Senior Research Consultant at Fifth Dimension Research and Consulting since November 2009. With a focus on understanding customer behavior and decision-making, Fifth Dimension offers a unique approach to qualitative and quantitative research methodologies. Prior to this role, Sara-Lee held the position of Account Director at Ipsos from August 2006 to November 2009 and served as Manager of Client Service at Nielsen from January 2002 to June 2006. Sara-Lee holds a Bachelor of Science with Honours in Psychology from UNSW, completing studies in 2001.