Content Marketing Manager (singapore)

In this role as the first JAPAC Content Marketing Manager, you will build and execute a multi-channel, multi-buyer, through funnel content marketing strategy that will include everything from managing content campaigns and an editorial calendar to producing web videos, case studies and writing performance ads or long-form content for SEO.

This role works cross-functionally with the Marketing teams in the US and EMEA with the goal of educating our key buyers, driving product awareness, generating leads and helping retain clients.

This role can be based in Singapore or Tokyo. 

What you’ll do at Figma:

• Create, develop and execute a Content Marketing Strategy for JAPAC including content pillars, an editorial calendar and success metrics to generate compelling content, increase awareness, drive leads and engage Figma’s thriving community
• Manage content research requirements, sourcing relevant partners to support the development of a range of through-funnel assets, ranging from email, videos, blog posts, whitepapers, webinars and case studies according to budget
• Create and manage regional editorial calendar for content planning and production, and perform regular content audits for content gap analysis
• Analyse regional website traffic and SEO and communications trends to uncover content opportunities for Figma to position itself as a trusted thought leader
• Spearhead ideation and production of content including eBooks, infographics, video content and blog posts; effectively work with partners to develop content ensuring on-brand messaging, tone of voice and effective A/B testing approach in local language
• Recruit, enable and activate stakeholders across the organisations and within the Figma community to share and produce additional content (e.g. contributions to our blog, case studies, etc ) to amplify our reach while aligning to the overarching content themes.
• Collaborate and share best practices with Marketing counterparts globally to gain leverage, scale impact and ensure consistency of tone and language across the full customer lifecycle
• Work closely with all Marketing functions to define and drive product and educational narratives and collaborate on integrated marketing initiatives
• Effectively lead the sourcing and management of all content agencies and freelancers from rate negotiation, to brand and tone of voice training through to performance analysis and optimisation strategy
• Act as a leader within the JAPAC Marketing team to drive the success and strategic direction of the business in region

• Minimum 10 years of related work experience with a track record of creating successful content strategies
• Experience in B2B content and a strong understanding of paid and organic media channels and how they relate to content and campaign promotion and amplification
• A can-do solutions approach to getting things done in a timely way
• Budget & Agency management experience
• Experience building content marketing plans across multiple geographies, taking key regional differences (e.g. based on market maturity, brand awareness, purchasing behaviour) into consideration
• Excellent command of English language and grammar alongside excellent communication skills and first-class editing skills

While it’s not required, it’s an added plus if you also have:

• Strong listening and facilitation skills, a passion for storytelling with attention to detail, quality and accuracy
• An understanding of the digital landscape and its impact on the future of the content marketing industry
• Fluency in another major JAPAC language.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.