Rickett Cruz

Rickett Cruz, MBA, is an accomplished professional with extensive experience in sales, marketing, e-commerce, and strategic planning. Currently serving as AVP of Sales & Marketing at Filinvest Land Inc., Rickett focuses on sales planning, process improvement, and customer lifecycle management. Previous roles include E-commerce Senior Manager at WATSONS PERSONAL CARE STORES (PHILIPPINES), INC., overseeing omnichannel business development and transformation, and Head of E-commerce at Personal Collection Direct Selling Inc., where Rickett developed digital marketing strategies and optimized customer experience. Rickett has also held positions such as International Market Director and Strategic Planning and Development Director, emphasizing market research, business expansion, and strategic project execution. Educational qualifications include an MBA from the University of the Philippines and a Bachelor's degree in Management Engineering from Ateneo de Manila University.