Paula Alejandra Arce Martínez

Paula Alejandra Arce Martínez is a seasoned professional in sales operations and marketing, currently serving as Sales Operations for North America at Finalsite since September 2022, following the company's acquisition of K-12 markets from Anthology. Prior experience includes a position at Anthology Inc. as Sales Operations - Deal Consultation focused on supporting sales processes within the K12 segment in the U.S. Between 2019 and 2020, Paula worked as a Sales Executive at Amuco Inc. managing a portfolio in the LATAM region and gained valuable experience in international trade and negotiations. Previous roles include Marketing Assistant at BIC, where market analysis and promotional strategies were key responsibilities, and an entrepreneurial venture in launching a French fast food concept in Colombia. Early career experiences also include an internship with Samsung Electronics that involved customer satisfaction metrics and marketing initiatives. Paula holds degrees in International Management, International Marketing and Logistics Administration, and International Business Administration from reputable institutions.