Fernanda Braune Brackenrich

Fernanda Braune Brackenrich is an experienced media professional currently serving as the US Editor for Audience Engagement at the Financial Times since February 2019. Previously, Fernanda held roles as Senior US Engagement Editor and Engagement Editor at the Financial Times, where responsibilities included managing social media accounts and developing audience engagement strategies. Prior to this, Fernanda worked at The New York Times as a Snapchat Discover Producer and Editor, contributing to the launch of the Snapchat Discover channel, and also held positions at b-tond TV, Fusion, the United Nations, and Reuters. Fernanda holds an M.A. in Digital Journalism from New York University and a Bachelor's degree in Social Communication and Journalism from the Universidade Federal do Rio de Janeiro.