Zaria Pinchbeck

Zaria Pinchbeck is an accomplished public relations professional with extensive experience in the consumer, lifestyle, retail, and wellness sectors. Currently serving as Managing Partner for Consumer EMEA at both FINN Partners and ZPR, Zaria has been integral in delivering creative, results-driven PR strategies since November 2019. Prior to these roles, Zaria was the Managing Director at ZPR Ltd. from June 2001 to October 2019, where significant client relationships were established, including those with AS Watson Group and Superdrug. Zaria’s earlier career includes a leadership position as Head of PR at Asda Stores Ltd., overseeing multiple teams and agencies while managing a broad spectrum of PR initiatives. Zaria holds an MBA from the University of Bradford and a Certificate in Digital Marketing from Squared Online.