Joe Riley

Joe Riley is the Vice President, Head of Revenue Operations at Firefly. Joe has over 20 years of experience in operations and media. Joe has a proven track record in developing and executing successful strategies that drive revenue and growth.

Joe started their career at Crisp Mobile as the Vice President, Client Services. Joe was responsible for the company’s vision to use mobile technology to bring consumers and brands more closely together. Joe was instrumental in the development of mobile ad formats that are inspired by performance data and specific customer mobile activation needs and applications.

From there, Joe went on to Quotient Technology Inc. as the Sr. Director, Media Operations. In this role, they were responsible for leading a team of media professionals in the planning and execution of media campaigns. Joe’s expertise in developing and executing successful media strategies helped Quotient Technology Inc. grow their business significantly.

Most recently, Joe has been with Yieldmo as the Vice President, Operations since April 2019. In this role, they oversee all aspects of Yieldmo’s operations, including finance, legal, HR, and IT. Under Joe’s leadership, Yieldmo has been able to bring brands closer to their customers by harnessing the power of their engagement data platform.

Joe Riley has a MBA from Duke University - The Fuqua School of Business and also went to the University of Notre Dame.

Some of their coworkers include Alissa Buckhahn - VP, Sales, International Business, David Clutter - VP, Sales, and David Walthers - VP, West Coast Sales. Joe Riley reports to Cecilia Lang, Chief Revenue Officer.