Lead Nurturing Specialist

First Focus is Australia's bestManaged Service Provider (MSP), with a team of over 300 technical professionals across offices in Australia, New Zealand and the Philippines. We have grown consistently and profitably for over 15 years, and we're continuing to win new clients and challenge ourselves to rise to new heights.

We have just started the search for the best multi-client experienced Lead Nurturing Specialist in the Philippines. Why would such an amazing and talented individual consider coming to First Focus? What makes First Focus better than where you are today?

• We actively promote equal opportunity and fair treatment for all our employees, irrespective of their position, location or nationality, fostering a positive and inclusive workplace culture - growyour career!
• We understand the value you deliver, and we will give you the support to get the job done - be supported to be awesome!
• We find and retain the best - best Marketing specialist, best content creators, best managers, best team!
• We encourage transparency as one of the foundations of our culture, creating a healthier, more productive work environment while actively discouraging toxicity - be heard, feel safe to speak up!

At First Focus, our Lead Nurturing Specialist will be responsible for creating, managing, and optimizing multi-channel lead nurturing campaigns that support our Marketing and Sales goals.

This role involves closely working with our marketing and sales teams to develop automated strategies, utilising HubSpot and other channels such as email, paid ads, social media etc., to engage leads at various stages of the marketing and sales funnel and ultimately converting leads into loyal customers.

Duties

**(**We will not expect someone to have all of these experiences, familiarity and knowledge is the key to be successful on this role)

The role consists of some or all of the following activities:

• Develop and implement effective multi-channel lead nurturing strategies to move leads through the marketing & sales funnel.
• Manage and maintain the integrity of data within HubSpot, including data imports, database de-duplication, and cleanup.
• Customize and manage dashboards and reports in HubSpot to track lead nurturing, marketing, and sales performance metrics.
• Manage segmentation of the lead database in HubSpot and tailor nurturing campaigns to various audience segments.
• Analyze and report on the effectiveness of lead nurturing strategies, adjusting tactics based on performance metrics.
• Collaborate with content creators to ensure alignment of messaging and materials used in nurturing campaigns.
• Optimize lead scoring and grading models to improve the qualification and prioritization of leads.