Susan Wilkinson

Susan Wilkinson is the Vice President Marketing at First Genesis. Susan has over 25 years of experience in marketing, with a focus on strategic planning, analytics, digital marketing, and team leadership.

Susan began their career as a marketing support for a world-wide sales team. In this role, they were responsible for agile marketing, customer experience, strategic planning, and analytics tracking. Susan quickly rose through the ranks and became the Global Marketing Director at Exterran in January 2015.

At Exterran, Susan was responsible for leading the branding for a spin-off in 2015. Susan also oversaw all aspects of the rebranding campaign that won the company the B2B Lantern Award in 2019. Under their leadership, the company saw a 35% increase in CTR and 18% increase in conversions in 2017. Additionally, web engagement was improved by 14%.

In 2016, Susan was awarded for budget savings after they streamlined processes and revised programs. As a result of these changes, the company saw a 37% savings overall. In 2018, they implemented email campaigns for white papers, events and automated drip which led to an increase in awareness by 45%.

Susan is an experienced leader and marketer who has a proven track record of success. Susan is a mentor to many and is passionate about helping others reach their full potential.

They are on a team with Mark Waddleton - VP Corporate Development, Stuart R. Smith - Director of Business Development. Susan Wilkinson reports to Joseph Chirco, EVP.