First National
Linda Craenen has extensive work experience in marketing and leadership roles. Linda is currently Senior Vice President of Marketing at First National Financial LP since April 2022. Prior to that, they were Director of Marketing at First National Financial LP and TELUS. At TELUS, they held multiple positions, including Strategic Program Director, Premier Sales Organization, Director of Marketing for Enterprise Markets, Director of Marketing for Small Business Markets, and Director of Marketing for TELUS Central Region. Linda also worked as Director of Marketing at Allstream / AT&T Canada and Director of Marketing Programs at Netcom Canada Inc. Linda has consistently demonstrated their ability to drive brand awareness, increase sales performance, and lead successful marketing initiatives throughout their career.
Linda Craenen completed the Senior Leaders Forum - Blue Ocean Strategy program at INSEAD in 2008. Prior to that, they obtained a Master of Business Administration (MBA) in Marketing from McMaster University from 1988 to 1990. Linda also holds a Bachelor of Commerce (B.Com.) degree in Hotel and Food Administration from the University of Guelph, which they achieved between 1982 and 1986.
First National
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First National Financial LP is one of Canada's largest non-bank lenders, originating and servicing both residential and commercial mortgages. As the leading lender of CMHC and conventional mortgages, First National currently has more than $130 billion in mortgages under administration. We apply ingenuity when developing financing solutions with clients and brokers, relying on our broad product lineup, expertise, network and spirit to take smart risks. We execute quickly and competitively, but we go beyond that traditional approach to service to provide value beyond rate, market education, business development opportunities and true enabling technology. First National Financial LP FSRA License Nos. 10514 & 11252 _______________________________________________________________ Financière First National S.E.C., le plus important prêteur non bancaire au Canada, est un initiateur et un fournisseur de services de prêts hypothécaires résidentiels et commerciaux. En tant que plus important prêteur proposant des prêts hypothécaires assurés par la SCHL et des prêts hypothécaires standard, First National gère actuellement plus 103 milliards de dollars en prêts hypothécaires. En collaboration avec nos clients et nos courtiers, nous élaborons des solutions de financement ingénieuses grâce à notre large éventail de produits, à notre savoir-faire et à notre solide réseau, tout en sachant prendre des risques calculés. Notre exécution est toujours rapide et concurrentielle, mais nous allons au-delà de cette approche conventionnelle afin d’offrir une proposition de valeur dépassant les taux ainsi que de l’information sur les marchés, des occasions de prospection de clientèle et une véritable technologie habilitante. Financière First National S.E.C. Permis nos 10514 et 11252 de la ARSF