Flora Sam

Flora Sam has extensive experience in event management and marketing. Flora started their career as an Events Officer at the Australian Chamber of Commerce in 2006, organizing and tailoring events for members. Flora then worked as a Client Relations Executive at The Economist from 2008 to 2009, focusing on customer service and revenue generation for Economist Conferences. Flora later joined Grand Hyatt Macau as a Marketing Communication Executive in 2010, where they assisted in setting up the department and developed branding advertisements. Flora then returned to The Economist and served as an Event Marketing Executive from 2011 to 2013, responsible for marketing campaigns and event sponsorship proposals. Flora was promoted to the role of Event Marketing Manager at The Economist from 2013 to 2016, leading the strategy and execution of marketing campaigns for various events. Flora then worked as a Marketing and PR Manager at Kroll from 2016 to 2018, developing marketing and branding strategies. Currently, Flora is working at Fitch Ratings, first as an Associate Director, and now as the Head of APAC Events, starting in 2022.

Flora Sam obtained a Bachelor of Marketing degree from Monash University between 2002 and 2005.