Sam Aldenton

Sam Aldenton is an experienced content marketing professional with a career spanning over a decade in various roles across multiple organizations. Currently serving as Content Marketing Manager at Fitness and Lifestyle Group since June 2023, Aldenton previously held similar positions at MAAP and Black Sheep Cycling, where responsibilities included managing content calendars, launching TikTok and YouTube channels, and optimizing customer journeys. Prior experience includes leading a creative marketing team at Lorna Jane, developing content strategies at Flight Centre Travel Group, and forecasting marketing trends while working with notable clients at WGSN. Aldenton holds a Bachelor's degree in Journalism from The University of Queensland and has furthered education at QUT and Stony Brook University.