Manuel Diaz-granados

Manuel Diaz-granados is the AVP, Product at Flexiti. Manuel has extensive experience in loyalty and CRM programs, having successfully re-designed and re-launched the plum rewards program at Indigo and developed and delivered annual P&L plans for the Sears Financial credit card and loyalty program. Manuel also piloted and launched the SCENE loyalty program at Cineplex Entertainment LP, where they built and implemented the first customer loyalty lifecycle model. Prior to that, they were the Manager, Program Operations for PC points at Loblaw Companies Ltd.

Manuel Diaz-Granados has a Honours Bachelor of Arts from York University in Economics.

They are on a team with Leo Araguas Herrero - Director, Software Engineering, Paul Cyr - AVP, Digital Product and Integration, and Kam Dulku - Director, Product Owners. Manuel Diaz-granados reports to Jisun Hahn, Chief Product Officer.