Anita Hancock

Anita Hancock has over 25 years of experience in marketing and brand management. Anita currently holds the position of Head of Marketing at Upfield, starting in August 2021. Prior to this, Anita worked at Ferrero for 13 years, holding various roles including ANZ Head of Brand - Pralines, ANZ Marketing Manager for TIC TAC, ANZ Media & Communications Manager, and ANZ Senior Brand Manager for KINDER BUENO. Before joining Ferrero, Anita worked at Campbell Arnotts as Group Marketing Manager for KETTLE CHIPS and Marketing Manager for Cheezels and New Horizons. Additionally, they worked as a Brand Manager for MINT SLICE and chocolate biscuits. Anita's earlier experience includes working as an Assistant Brand Manager at Boots Healthcare International and a Trade Marketing Assistant at SC Johnson. Anita began their career as a Direct Marketing Associate at Reed Business Information.

Anita Hancock earned a Bachelor of Commerce - BCom degree in Marketing from UNSW, attending from 1992 to 1995. Prior to that, they attended Abbotsleigh from 1986 to 1991, but their degree and field of study were not specified. Anita also holds various certifications, including "Developing Executive Presence," "Leadership Tips, Tactics and Advice," "Executive Influence," "Remarketing Strategies with Google Ads and Analytics," and "Mental Health First Aider." These certifications were obtained in 2021. Additionally, they have a certification as a Check Starter/Marshall from Swimming NSW in 2019.