Diana Ionescu

Lead Performance Marketing & Data Intelligence at Floryn

Diana Ionescu is an accomplished marketing professional with extensive experience in performance marketing and data intelligence. Currently serving as Lead Performance Marketing & Data Intelligence at Floryn since January 2023, Diana previously held senior positions at Off The Record and Lendex, where responsibilities included optimizing marketing ROI, audience targeting, budget management, and enhancing brand awareness. Diana's earlier roles at OLX Group and Travix International involved managing paid marketing channels, integrating marketing strategies, and executing growth-oriented initiatives. A graduate of Inholland University of Applied Sciences with a Bachelor of Business Administration in Tourism and Travel Services Management, Diana has consistently demonstrated expertise in data-driven marketing strategies and campaign optimization.

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