Amber Fehrenbacher

Amber Fehrenbacher is a startup marketing executive with over 15 years of experience in the industry. Amber has held marketing positions at Tillful, Flowcast, EquipmentShare, and SuretyBonds.com.

Amber is responsible for omni-channel marketing initiatives for all brands and products spanning both software and hardware solutions.

Amber has a proven track record of successful marketing campaigns that have aligned with overarching company goals and been relevant to the state of the market at the time. Amber has expertise in digital marketing channels including PPC, SEO/SEM, PR, guest contributions, email, social, and content marketing. Amber is also experienced in responsive website design and has implemented new organic and paid strategies that have led to improved MQLs, SQLs, and increased inbound leads.

In their previous role as Chief Marketing Officer at SuretyBonds.com, a Tokio Marine Insurance company, Amber was responsible for user growth and new customer acquisition for policy development in the US market. Amber successfully spearheaded a responsive website design in 2015 spanning 700 existing pages while maintaining domain authority and Google Search rankings. Amber also hired and co-managed an engineering/development team in addition to the marketing department, and they mentored and developed departmental staff into specializations.

Amber holds a bachelor’s degree in marketing from Missouri State University.

Amber Fehrenbacher has a Bachelor of Journalism from the University of Missouri-Columbia. Amber was involved in Habitat for Humanity, National Society for Collegiate Scholars, and VOX Magazine while they were a student there. Amber is also a certified Google Ads and Google Analytics for Business professional.

Amber offers consulting and advising on a number of technology and startup industries including credit, payments, fintech, B2B, marketing, AI, construction tech and enterprise software for private equity firms and venture funds on a project basis. She is actively involved in the startup community and mentorship programming at universities, MBA and entrepreneurship programs