Yinxue Liao

Yinxue Liao has a diverse background in marketing and media, with a focus on integrated marketing strategies, content creation, and brand awareness. Their most recent role was as a Marketing Director at Flyhomes, where they developed and implemented go-to-market strategies to expand into new markets. Prior to that, they were a Senior Marketing Manager, responsible for leading integrated marketing campaigns across various channels. They also have experience as a Marketing Manager and Marketing Specialist, where they led content and digital marketing strategies. Before their marketing roles, Yinxue worked as a Public Relations Manager at MailTime, where they successfully implemented PR and marketing campaigns. They also have experience as a Freelance Writer for LinkedIn China and 36kr.com, reporting on tech events and profiling corporate executives. Yinxue has interned in various media organizations, including BBC Worldwide, Newsweek Media Group, Part2 Pictures, and Pavement Pieces, gaining experience in video production and content creation. They have a background in journalism, with an internship at Nanfang People Weekly and research experience at the Social Media Research Center of New Media School, Peking University. Overall, Yinxue Liao has a strong background in marketing, content creation, and media.

Yinxue Liao holds a Master of Arts (M.A.) degree in Journalism, which was obtained from New York University between 2016 and 2018. Prior to that, Yinxue Liao completed a Bachelor of Arts (B.A.) in Chinese Literature at Peking University from 2012 to 2016. Additionally, Yinxue Liao has obtained various certifications, including Integrated Marketing Communications Strategies and Ideation for Marketers from LinkedIn, a Digital Marketing Nanodegree from Udacity, and Google Analytics for Beginners from Google.