Yosra Saleh

Yosra Saleh, MBA, has extensive experience in marketing and brand management, with a focus on loyalty programs, customer engagement, and digital transformation. Yosra has held leadership roles in various companies, including Focus Brands LLC, where they led loyalty program strategy across multiple brands, driving significant revenue growth. Yosra also led loyalty marketing and customer engagement initiatives, resulting in increased customer lifetime value and improved business processes. Prior to their work at Focus Brands LLC, Yosra gained experience in IMC strategy and omni-channel activation at BBDO Atlanta, where they led campaigns for Bayer's horticulture business. Additionally, they served as the Director of Brand Marketing & Innovation at Teeba, where they successfully diversified the company's product portfolio. Yosra's career also includes roles at Nestlé and TBWA\Worldwide, where they worked on brand marketing, innovation, and building brand equity. Yosra began their career as a Graduate Research and Teaching Assistant at Augusta University. Overall, Yosra Saleh brings a wealth of experience in marketing, brand management, loyalty programs, and customer engagement, making their a valuable asset to any organization.

Yosra Saleh, MBA has a diverse education history with a focus on business and communication. In 2020, they completed the Harvard Professional Development Program at Harvard University, specializing in Effective Organizational Communication and Digital Marketing Strategy. Prior to this, in 2015, they obtained a Marketing Analytics Certificate from Emory University - Goizueta Business School and a Project Management Certificate from the University of Georgia - Terry College of Business. Yosra holds an MBA degree in Business Administration from Augusta University, which they earned from 2007 to 2010. Yosra'sundergraduate education includes a BA in Mass Communication with a focus on Integrated Marketing Communication from The American University in Cairo, completed between 1997 and 2002. Yosra has also obtained additional certifications, including the Confluence Fundamentals Badge and Jira Service Management Fundamentals Badge from Focus Brands LLC, both obtained in 2022, and a Digital Marketing Strategy certification from Harvard University in 2020.