Cherylee Cruz

Strategic Development Director, Fm+gpo at FOH® Worldwide

Cherylee Cruz has a diverse work experience spanning multiple industries. Cherylee started their career as a Sales & Marketing Summer Intern at Diablo Magazine in 2006. From 2001 to 2004, they served as a Home Health Billing Specialist at CM Healthcare Resources, where they played a crucial role in transitioning from paper to electronic billing.

In 2007, Cherylee joined Rosseto Serving Solutions as a Marketing Associate, eventually advancing to the position of Category Manager and then Central Territory Manager. During their time at Rosseto, they developed business relationships with key clients and distributors, achieving significant sales growth through staff training and strategic alliances.

Cherylee joined FOH® Worldwide in 2012 as the West Regional Sales Manager, responsible for managing sales opportunities and developing relationships with distributors and end-users. In 2016, they were promoted to Sales Director, Strategic Accounts, where they strengthened partnerships with top-tier food management accounts and pioneered strategic core business expansion.

In 2020, Cherylee took on the role of Foodservice Strategic Development Director at FOH®, leading strategic development initiatives for the company. Cherylee currently serves as the Strategic Development Director, FM+GPO, overseeing strategic development projects.

Throughout their career, Cherylee has demonstrated strong leadership, sales, and strategic development skills, contributing to the growth and success of the companies they have worked for.

Cherylee Cruz earned a Bachelor of Science degree in Business Administration/Marketing from Southern Illinois University, Carbondale from 2003 to 2006. Cherylee previously attended the University of Santo Tomas from 1997 to 1999, studying Bachelor of Science in Chemical Engineering. Before that, they attended St. Scholastica's Academy in City of San Fernando, Pampanga from 1995 to 1997. In addition to their educational background, Cherylee Cruz has obtained several certifications through LinkedIn, including "Asking Great Sales Questions," "Sheryl Sandberg and Adam Grant on Option B: Building Resilience," "Making Great Sales Presentations," and "Bill George on Self Awareness, Authenticity, and Leadership."

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