Jukka Haataja

Jukka Haataja has a diverse work experience spanning over several years. Jukka has held various roles in different companies, showcasing expertise in digital marketing, analytics, project management, and business development.

Starting with their most recent position, from 2022 onwards, Haataja worked as an Analytics Manager and Customer Data Owner at Fonecta Oy. In this role, they focused on building new business assets through data flows, connecting multiple data sources, and utilizing high-end tech solutions to create automated insights and intelligence.

Prior to that, Haataja was at Vattenfall from 2015 to 2022, where they held two different roles. As a Digital Marketing Strategist and Chapter Lead, they successfully increased Vattenfall's online sales and optimized digital sales flows. Jukka also played a key role in creating digital awareness, prospecting, and conversion optimization, integrating brand with tactical activation. Additionally, as a Project Manager Marcom Nordic, Haataja set up a performance-based sales communications platform and ran omni-channel marketing campaigns while managing campaign analytics.

From 2012 to 2015, Haataja worked as a Development Manager at Kaleva. In this role, they had several responsibilities, including digital product management, advertising solutions development, client campaign assessment, content marketing, web analytics, B2C marketing, and identifying new business opportunities.

Haataja's experience at Toyota Auto Finland Oy from 2000 to 2012 highlighted their expertise in digital marketing and website development. As a Digital Marketing Manager, they took charge of Toyota and Lexus brand digital services, dealer site development, and campaign sites. Jukka was also responsible for enhancing user experience, customer support, and lead development. Prior to this role, they served as an Online Marketing Specialist and an Internet Coordinator at the same company.

Before Toyota Auto Finland Oy, Haataja briefly worked at Finnforest as a Projektijohtaja in 2007. Jukka also gained project management experience at Visualway Design Oy as a Project Manager from 1999 to 2000.

Haataja's work experience demonstrates their strong expertise in digital marketing, analytics, project management, and business development across various industries.

Jukka Haataja began their education in 1990 at Oulun lyseon lukio, where they completed their secondary education. After completing their secondary education, they attended the University of Oulu from 1996 to 2000, earning their MSc degree in Marketing. In 2014, Jukka furthered their education at Dentsu Aegis, where they completed the Digital Academy program with a focus on Marketing. In 2016, they attended the Vattenfall Management Institute, where they studied the TotalSDI method for understanding the motives and values that drive behaviors. In 2018, Jukka attended the same institute again to study Leading through uncertainty and change, earning a degree in People Management.