Rob Sterry

Rob Sterry is currently the Experience Design Director at Foolproof. Rob has over fifteen years of experience in the design industry, with a focus on UX design.

Sterry began their career at Aviva in 2006 as a UX Consultant. Rob worked with a large design team that focused on the digital aspects of Aviva's General Insurance products. This included flagship products such as Home, Car, Life, and Healthcare. Sterry was responsible for projects that looked at improving and maintaining the digital touch points but also traversed into the multi disciplines required to host and build improvements.

Sterry used a UCD process to shape propositions, facilitate focus groups, conduct customer research, create personas, user journeys, site-maps, wireframes, and prototype testing. Rob also used analytics to monitor against business KPI's.

In 2012, Sterry left Aviva to join Foolproof as the Experience Design Director. In this role, they lead a team of designers and researchers to create meaningful and user-centered designs.

Rob Sterry's educational career began with him studying graphic design at Anglia Ruskin University, where they obtained a BA Hons in the subject. Following this, they undertook a National Diploma in Graphic Design at Lowestoft college.

Some of their coworkers include David Rogerson - Experience Design Director, Tim Caynes - Experience Design Director, and Hina Elton - Experience Design Director. Rob Sterry reports to James Reeve, Executive Director, Experience Design.