Tony Navarra

Tony Navarra is an accomplished professional with extensive experience in digital marketing and dealership operations within the automotive industry. Currently, as the Manager of Product Lead Management at FordDirect since June 2021, Navarra oversees Lead Management programs and collaborates with Ford and Lincoln dealers to enhance their digital marketing and lead management strategies. Previously serving as a Digital Performance Manager at FordDirect from March 2018, Navarra provided in-dealership consulting and assessed digital market strategies for Ford Motor Company dealers. Prior roles include Performance Improvement Consultant at The Cobalt Group and CDK Global, where Navarra delivered training and consulting services focused on digital marketing best practices. Navarra began a career in dealership management as Market Area General Manager for multiple Saturn dealerships, handling operations and P&L responsibilities. Tony Navarra holds a BA in Organizational Communications from Indiana University Bloomington.