Sheri Short

Director, E-commerce Operations & International at Forever 21

Sheri Short has extensive work experience in the field of e-commerce and retail. Sheri currently holds the position of Director, E-commerce Operations & International at Forever 21 since 2022. Prior to this, they worked at YM INC. as the Director, E-commerce - Forever 21 Franchise from 2021 to 2022. Sheri also served as the E-commerce Director at Jane.com from 2020 to 2021.

Sheri's career in e-commerce began in 2009 when they joined Forever 21 as the Senior Manager, Global E-commerce Operations. Sheri later took on the role of Head of E-commerce, Canada. During their tenure at Forever 21, they were responsible for various tasks such as defining strategic visions and goals, launching projects, implementing marketing campaigns, managing a full-funnel marketing strategy, and developing relationships with vendors. Sheri also built and mentored an e-commerce team in Canada and Mexico.

Prior to their roles at Forever 21, Sheri worked as an Operations Executive at The Estée Lauder Companies Inc., a Merchandise Manager at Jones New York, a Category Manager at Indigo, and an Associate Buyer at Sporting Life. Sheri began their career as a Merchandise Planning Associate at Holt Renfrew before transitioning into various roles in the retail industry.

Overall, Sheri Short has demonstrated their expertise in e-commerce operations, international business, marketing, and team management throughout their career.

Sheri Short attended the International Academy of Design and Technology-Chicago from 1999 to 2001, where they earned an Associate of Arts degree in Fashion Merchandising.

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